Greeen

This team-based university module set the task of producing a brand identity for the owner of a new clothing brand, who wanted the focus to be on ethical and sustainable practices. With the position of Creative Director being undertaken, allowing for a new role alongside new responsibilities to be experienced for the first time. This entailed ensuring that the brand appeared cohesive with no outputs not fitting within the brand guidelines and enabling clear communication within the team.

The finalised brand, labelled greeen, aims to focus on the ethical, sustainable and innovative aspects of the clients upcycling fashion business.