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Blood & Honey

Project type

Independent design practice

Date

2024

For this university project on professional practice and independent design briefs, I sourced my own client as a freelance designer: a local indie game studio. I developed a comprehensive brand identity for them, which included designing a logo suite, color schemes, brand guidelines, typography, custom illustrations, patterns, business cards, and social media cover art and icons.

I conducted a full professional design process, encompassing project management, establishing terms and conditions, and maintaining clear communication with the client throughout the project. This experience provided me with practical insights into freelance work and the dynamics of client collaboration, resulting in a cohesive and visually engaging brand identity for the game studio.

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